Passion Lubricants Keep It Numb Numbing Cream, 5% Lidocaine, 1.5 fl oz

Product Overview

Keep It Numb is a 1.5 fl. oz. numbing cream from Passion Lubricants formulated with 5% lidocaine. It is fast‑acting and unflavored, intended to reduce sensation at the entry to the backside and help make anal exploration feel more comfortable when used as directed.

Product Highlights

• Contains 5% lidocaine as the active ingredient.
• Fast acting — effects begin within minutes according to the manufacturer.
• Unflavored formula to maintain a neutral taste.
• Size: 1.5 fl. oz. (44 mL).
• Made in the United States.
• Manufacturer notes application for anal/backside entry; take precautions to avoid transfer to a partner.

Use and Storage

Apply a small amount to your fingertips and rub onto the entry to the backside. The manufacturer describes that you may apply deeper by inserting a finger and rubbing inside; follow the package instructions before internal application. Allow a few minutes for the effect to begin and use a regular lubricant for additional slipperiness. Because the cream reduces sensation, proceed slowly, communicate with partners, and stop if you notice irritation. To avoid numbing a partner, the manufacturer recommends that partners wear a condom during shared activity. Store the product in a cool, dry place, keep out of reach of children, and read and follow all package instructions and warnings.

Frequently Asked Questions

What is the active ingredient and concentration?

The active ingredient is lidocaine at a 5% concentration, as stated by the manufacturer.

How should I apply this cream and how quickly does it work?

The manufacturer recommends taking a small amount on your fingertips and rubbing it on the entry to the backside; they note it can begin to feel numb within minutes. Follow the package instructions for specific application guidance and wait times.

Can this product affect my partner?

The cream can transfer and may numb a partner on contact; the manufacturer suggests a partner wear a condom to avoid numbing their shaft. Always follow package instructions and take precautions during partnered activity.

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